We’re sure you’re already familiar with what branding is — in today’s day and age, it’s hard to find someone who doesn’t, after all.
Good branding is invaluable when you run a business. It’s what helps you build your reputation and attract people to your business.
What about your brand as an individual?
In today’s day and age of social media and influencer marketing, there’s no excuse for anyone to underestimate the power of personal branding.
What is Personal Branding?
Personal branding is pretty much the same as a business brand. It’s what defines you as a business professional. It shapes and influences the perception of the people who interact with or hear about you.
In short, it’s the story that people tell even when you are not around.
A strong, well-crafted personal brand can act as a magnet. When done properly, your branding can help you attract new opportunities, clients or customers, and job offers.
If you want to create and maintain a good personal brand, it has to be one that you can live and breathe each day. A lot of thought and hours go into building a personal brand.
If you’re interested in how to build a personal brand, check out our digital personal branding classes here.
Defining Your Brand Personality
A unique, engaging, and memorable personal brand must have focus, tell a story, and be consistent. Most of all, personal branding must be genuine.
Two things are at the center of your personal branding frame
When defining your brand personality, think about your core values. What drives you? What do you stand for? What do you want to be known for?
Think about your purpose, as well. What do you want to achieve?
Personal branding goes beyond intangible elements. Like with businesses, design is part and parcel of building personal branding. This means having a brand name, a brand logo, brand colors, and such.
5 Benefits of Personal Branding
There are numerous benefits of having solid personal branding. Here are our seven favorite ones:
- You build and gain trust quicker— because people already “know” who you are, what you bring to the table, and why you do what you do.
- People perceive you as genuine and authentic. On a personal level, building your brand can help boost your self-confidence and prevent impostor syndrome.
- People see you as an authority in what you do. You become someone with a higher perceived value.
- You differentiate yourself from your competition and peers. The more you build your brand, the more easily people will associate your name with what you do.
- You attract better and more opportunities — because people trust you, see you as an expert, and can immediately associate you with your field.
How To Build a Personal Brand
Building your personal brand means putting together all the different qualities or descriptors that you want people to associate with you. You are building the image or a persona of how you want others to see you as.
The best way to build your personal brand is to work with or learn from marketing and branding experts.
We offer three comprehensive Digital Personal Branding classes. Learn how to create an impressive personal brand, use it to grow your connections or social following, and build a website to further empower your business.
Check out the class schedules and other details here.
Why Should You Invest in Personal Branding?
Investing in classes, training, or professional help in crafting your personal branding pays dividends in the end.
The right personal branding will bring bigger and better business opportunities. Take the first step today and contact us for help in designing your personal brand.