Digital Marketing for Entrepreneurs

What is Digital Marketing?

Digital marketing refers to all marketing efforts that are concentrated on the internet. It is also called online marketing. Brands use the internet to reach potential customers through targeted advertising via different digital channels such as websites, social media, emails, mobile apps, and search engines.

Why Do Entrepreneurs Need Digital Marketing?

The main reason it’s so important these days is because it’s effective. Even a digital presence on one platform can increase your ROI, so learning how to manage multiple channels and techniques will increase it even more. With a combination of SEO, PPC ads, and more, you’ll be well on your way to increase profits. Beyond that, everything runs online these days. Most people interact online, either through emails or social media, meaning you’ll be missing out on valuable interactions with your audience and potential business partners.

Top Reasons Why You Should Learn Digital Marketing

Digital marketing is an essential skill that every entrepreneur must learn. There are several benefits to learning digital marketing if you are a business owner. 

  • You can interact directly with your customers and find out how to serve their needs.
  • Online marketing isn’t region-specific, so you can target your customers wherever they are. 
  • You can target your messages so your audience understands your message. 
  • Your buyers can connect with you at any phase of the buying process.
  • You can easily track and monitor responses to your marketing efforts.
  • You can establish and create awareness for your brand at a channel your customers are very active.
  • Digital marketing is more cost-effective than traditional marketing. You get impressive results with very low investment costs.
  • You can customize and personalize your messaging to your customers. 
  • You have access to analytics and data to understand your audience further.
  • With automation, you can advertise your business even while you sleep.

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Get Ahead With 26 West Center

Ready to take your business to the next level? Try the Entrepreneurship Academy now for only $99!

The Entrepreneurship Academy is a 5-star-rated course on Google. Our 26 West team can teach you innovative and groundbreaking techniques that will prove to be invaluable to your entrepreneurial journey. Get in touch with our experts today!

26 West Center


26 West Center
SCF Center for Advanced
Technology & Innovation
5480 26th St. W.
Bradenton, FL 34207

Entrepreneurship Academy & Business Growth Lab




SCF Coding Academy




For press inquiries please contact SCF Communications and Marketing at or 941-752-5320.

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26 West Center is located on the State College of Florida Bradenton campus in the Center for Advanced Technology and Innovation (Building 8).

When you enter the campus from 26th Street West, turn left at the first stop sign. Then, turn right at the second stop sign after that. Building 8 (Center for Advanced Technology & Innovation) is the second building on your right. See picture above.

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