Market Research

Market research provides critical information about your market and your business landscape. It allows you to understand the demand and the viability of your product or service. Doing REAL research is thought to be long, tedious and tiresome activity, but it doesn’t have to be. In this two-hour class you’ll learn how to do get access to real data that will help you make data driven decisions and increase the likelihood of success. 

You’ll learn: 

How to conduct an industry analysis to determine where the opportunities are located. 

How to determine how many people want your product or service. 

How to conduct focus groups and where to find people for them.  

What is secondary research? 

How to tell the difference between real and biased business data.  

How to structure one-on-one interviews, who to talk to and the questions to ask.  

How to conduct a competitor analysis 


Feb 08 2022


6:00 pm - 8:00 pm


26 West Center


26 West Center
5840 26th St W, Bradenton, FL 34207

SCF's Center for Innovation and Technology, 5840 26th St W, Bradenton, FL 34207


Bert Seither

26 West Center

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